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My team: Blue Cuevas, Meng Yan, John Pew, Laura Biltz, Sara Tashakorini
For curious craft beer drinkers who want the joy of discovering a new brew, nübrü is the platform to connect you with the right beer, at the right time, in the right place. Unlike traditional craft beer retailers, our service curates selection based on the context of your life.
MAPPING THE LANDSCAPE
 Americans have a long history with beer. 22.3 billion dollar industry up from 19.6 billion last year. According to the chair of the Brewer’s Association, we are living in a “Golden Era of Beer.” |  When you talk about data, you want to talk about delta’s and you talk about causality. What's driving the rapid growth since 2008? Community, craft, maker movement, quality and innovation. |
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 With more breweries being added every day (2000 new ones are being planned right now) customers face more choice and confusion when choosing beers. The experience of discovering a new, good beer becomes complicated, and as we don’t recognize the labels, the risk becomes greater of choosing the wrong beer. At the same time, ioT and data have given retailers, distributors and breweries more data about their customers. But there are limitations... |  |
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Nübrü facilitates the joy of discovering new beers and mitigates the risk for consumers to try them, retailers to sell them, and producers to make them.
EXPERIENCE NÜBRÜ
 Nubru is a friend who cares about you. Your journey starts with Nubru showing you the weather and the time, then provides you with curated activities you can do. |  Nubru recommends the right beers for the right activity at the right time. |
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 Then it shows you where you can grab those beers! |  You can either pick up in store or have it delivered. Enjoy! |
VALUE EXCHANGES
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SYSTEM OVERVIEW
 STAKEHOLDER VALUE |  SYSTEM INPUTS |
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 HOW WE MAKE MONEY |  ASSUMPTIONS & TESTS |
STRATEGIC ROADMAP
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BUSINESS PLAN
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